BrandingLogo design and visual identity, from Granada to all of Europe
I design brand identities built as a system: a logo that is easy to read, a visual language of your own and guidelines so your brand works the same on a business card, a package or Instagram. Every project starts with a hand sketch, never with a template.
- Timeline3–5 weeks
- DeliverablesLogo · Palette · Typography · Guidelines
- ForNew brands and redesigns
- FromGranada, working remotely
What's included
A service that doesn't stop at the logo.
Logo design is the starting point, not the destination. A brand works when it's recognisable on a business card, on Instagram and on a shop sign: that's why I design the complete system and document it so you can apply it yourself, with any supplier, at any time.
- 01
Logo design
I research your business, sketch, and build the symbol and the logo on a grid. I deliver every version: primary, secondary, monogram, and positive and negative uses.
- 02
Visual identity and brand guidelines
Colour palette, typefaces, patterns and illustration, gathered in clear brand guidelines so anyone can apply your visual identity with good judgement.
- 03
Stationery, packaging and social media
The brand applied wherever your customers touch it: business stationery, packaging that turns the product into an experience before it's opened, editorial catalogues, merchandise and Instagram templates.
Process
Four phases, one point of contact.
I approach every identity like an architecture project: first understand, then structure and finally build.
- 01
Explore
Understanding your business, your audience and your goals. Without a well-built brief there's no well-built design.
- 02
Structure
Concept, references and hand sketches. This is where the idea behind the brand is decided.
- 03
Create
Building the logo, colour, typography and applications, with rounds of revisions.
- 04
Deliver
Brand guidelines and final files ready for print, web and social media. The right formats and no half-finished handovers.
Projects
Brands I've already designed.
Each case study shows the logo concept, the system and its real applications.
Why me
Signature design, with a business mindset.
Focused on your vision
Your vision is the starting point; mine is the filter that helps it communicate better. Every brand is born drawn by hand: I use AI for research, but the line and the judgement are mine.
Direct contact
You don't work with a team you've never met: you work with me at every stage of the project, with no middlemen.
Designed for the web
An identity needs a website to support it. Because I also design websites and review SEO, your brand is born ready for the digital world.
FAQ
What people usually ask me about branding.
How long does a brand identity take to design?
Between 3 and 5 weeks, depending on the scope. A logo with its basic system is quicker; a complete identity with guidelines, stationery and packaging takes longer.
What files do I get at the end?
The logo in all its versions (vector, PNG and SVG), the colour palette, the typefaces, the brand guidelines as a PDF and any applications we've designed.
I already have a logo. Can you refresh it?
Yes. We start with an audit of your current brand and decide whether it needs an update (a redesign) or a brand-new identity from scratch.
How much does a branding project cost?
It depends on the scope, so I don't work with fixed packages. After a first conversation and the free audit, I prepare a clear, tailored quote for you.
Fast, editable WordPress websites with SEO built in.
A report scored from 0 to 100, with fixes ranked by impact.
Shall we talk about your brand? We start with a free audit.
Tell me where your business is right now and I'll propose how to build its identity.
Free audit