Studio Tablas Branding, WooCommerce shop and SEO for a solid wood furniture workshop in Granada

I was finishing my degree. I already had clients.

Studio Tablas got in touch with me from Granada — they'd seen my branding and visual identity work on social media. They wanted to refresh their brand and make the leap into e-commerce with WooCommerce. I had just finished my graphic design degree in 2022 and had spent months publishing identity, packaging and brand system projects. It was exactly the kind of project I was looking for.

A study of values, archetype and sector before designing anything.

The first step was to understand the project from the inside. We worked on the brand values, the communication strategy and the archetype — to know exactly what Studio Tablas wanted to convey, and to whom.

Studio Tablas isn't a generic joinery or a mass-market furniture store. It's a workshop with a point of view of its own, designing and making with real wood. The brand had to say that without saying it.

The symbol is a rectangular shape with three organic lines inside it — the grain of the wood. One of its edges is rounded, a direct reference to the signature finish of their first collections. Simple. Precise. Recognisable.

We went through several rounds of sketches. Each piece of feedback refined the line — typography, symbol, colour palette. Once the identity was signed off, we added business cards and office items. The brand, complete.

Catalogue for the Studio Tablas LUMA collection.

Room settings, furniture data sheets and a table drawn in line on the cover: the identity on paper.

The element that turns interest into an enquiry.

A handmade, made-to-measure piece of furniture has dimensions, finishes and variants. Customers want to know what their exact configuration costs before getting in touch. I built the system on WordPress and WooCommerce with a price configurator that calculates the cost in real time based on the chosen options.

For a product with hundreds of possible combinations, the configurator isn't an extra — it's the shop's main selling point. Every dimension, every finish, every variant: a price updated instantly.

Two ways into the product. One destination.

The Studio Tablas website follows a clear logic that guides visitors without pushing them:

A furniture shop you browse like a catalogue.

A home page with the pieces full screen, eight collections with editorial photography, product pages with the size and finish configurator, custom projects for hospitality and interior design, and a contact page built for commissions. It all works just as well on desktop, tablet and mobile, which is where most visits come from.

Visibility on Google and in language models.

The website is built and the product is clear. Now we're working on visibility. Technical SEO, a blog aimed at specific searches and concrete prompts, presence in the language models that answer buyers' questions, and video content for social media. Each piece strengthens the others.

Studio Tablas designs its furniture in 3D, but an isolated piece on a white background doesn't sell — customers need to see it in a real space. I developed and trained a generative AI agent specialised in creating hyper-realistic, consistent settings for each product: living rooms, dining rooms and bedrooms with light, texture and composition that respect the character of each piece.

The result: the 3D catalogue stops being a floating object and becomes a complete scene, without photographing every combination in a real studio. This work is part of the generative AI service I offer — AI-assisted design applied to a real use case, not a generic promise.

Start working with me.

Studio Tablas is the result of three disciplines working at the same time. The identity and brand system came from the graphic design and branding process. The shop, the configurator and the SEO came from web and WooCommerce development built from the architecture up — not from a template. And the hyper-realistic settings for the 3D catalogue came from a generative AI agent trained specifically for the product.

It's not visibility for the sake of it. It's building authority for a workshop that already has a product, already has a physical workshop in Granada and already has clients in Europe. What's needed now is for Google — and AI tools — to know who they are.

Branding and an online shop for a furniture workshop, from start to finish.

Workshops and brands that make things and want to sell beyond their city.

The Studio Tablas method works for joiners and cabinetmakers, furniture makers, homeware shops and makers with their own products: businesses with a craft that deserves a brand to match and an online shop that sells abroad. If your website doesn't show what you do properly, I start with a free audit. If you need a brand and a shop, here's how I work on branding and web design.

What workshops and furniture brands usually ask me.